Given the upscale, technology-savvy and health-driven demographic to which the brand is catering, technology-enabled features and capabilities that streamline operations and drive personalization are bound to be ubiquitous throughout the property.įounded in 1991, Equinox as a modern lifestyle brand has a long history of utilizing the latest in guest-facing technologies. A Los Angeles location, announced in 2017 and scheduled to open sometime next year, will consist of a 20-story hotel tower with 305 guest rooms.Īccording Equinox, the guest rooms will also tout “integrated technology for effortless personalization.” This includes an in-room digital guide “supported by yoga accessories and massage essentials.”Īs the exercise and fitness chain giant makes its foray into the luxury hotel business, it only stands to reason that next-generation technology will play a big role in enhancing the quality of the guest experience. Of course, the five-star hotel also comes with a host of attractions and amenities, not the least of which is the the largest-ever-built 60,000-square foot Equinox Fitness Club and Spa. A good night’s sleep doesn’t come cheap room rates start at more than $700 per night. The hotel’s 212 guest rooms, which come with soundproofed walls and blackout shades, are designed to meet the highest guest expectations, including undisturbed REM (“a quiet, calming chamber for truly restorative rest,” reads the new website). More than five years in the making, the five-star luxury hotel will occupy fourteen floors of a magnificent 1,000-foot-tall tower in the new $25 billion Hudson Yards residential, retail, and commercial development in New York City. Such is the tagline for Equinox Hotels, which last week announced the grand opening, in June, of its first hotel property with the launch of its online booking platform for room reservations. “Where the science of fitness meets the art of travel.”
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